While lingerie is a gift that many women would love to receive from their other half at Christmas, choosing it can often be a minefield.
From getting the size wrong to buying something too racy when she wants something practical, picking up the perfect undies can be fraught with difficulty.
Here FEMAIL has asked leading lingerie experts for their top tips to give the men of Britain advice on how to choose the perfect lingerie for your lady this Christmas.
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Emma Parker, founder of British lingerie brand Playful Promises, commented that it's important men don't just think of themselves when they buy lingerie as a gift.
She said: 'Lingerie is the gift that both partners can enjoy but it is good to remember that firstly it is a gift for her. So choose something that will appeal to her tastes.'
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Stephen Morrow, who has worked in the lingerie industry for many years and is the spokesman for Masion Lejaby, said: 'Try and research what she likes. There are so many different bra and brief styles so what does she normally wear? Does she like balconette-styles bras or more plunge?
'If you are not sure, you can research all the different styles very easily online. Don't be baffled by the many knicker styles either - but do look at her favourite style and follow suit.
'So if she likes a thong, short style knickers or a classic lace knicker, then choose this style to match her bra style.'
Also, be circumspect about buying something just because you see it being modeled by a celebrity.
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